As an independent musician, it is so important that you have a website to promote your work. One crucial element of your website is having a dedicated page for your electronic press kit, or EPK. Having this is crucial because it contains all of the information that someone in the music industry would need to promote your music. It essentially acts as a resume for musicians! Besides having one on your website, you can also make one in a document format to email when needed.
As a freelance musician and digital music consultant, Peter Abbonizio helps to guide independent artists through the self-publishing process. Today he shares his tips for making an electronic press kit.
Your EPK should include:
- A short, 2-paragraph bio about who you are, what kind of music you make, why you make music, big accomplishments, etc.
- Links to your music on streaming platforms such as YouTube, Spotify, Bandcamp, Soundcloud, etc.
- Press releases, if you have any.
- Details about upcoming shows and gigs, if you have any.
- High-quality, professional photos and cover art.
- Clips of any live performances or music videos.
- Contact details such as your website, email address, and any social media profiles.
- Any quotes from the media that describe your music.
Keep in mind that making an electronic press kit is not a one-and-done type of thing. Just like a resume, you want to keep this as up-to-date as possible. Any time you release new music or achieve a major milestone, such as completing a tour, you should update your EPK.